Behind the Scenes of Set Building with Wattyl Paints

In the dynamic world of photography, versatility is key, and for those who thrive on diversity, the challenge of creating a set for Wattyl Paints proved to be an exciting journey. As an all-rounder in the field, adept at shooting everything from interiors to products, portraits to lifestyle, the opportunity to work with Wattyl Paints was an exhilarating chance to showcase a wide array of skills.

Weeks of Prep and Client Collaboration:

Setting the stage for this project involved weeks of meticulous planning and collaboration with the client. Wattyl Paints, a renowned name in the industry, had a specific vision in mind, and translating that vision into a tangible set required thorough discussions and brainstorming sessions. From understanding their brand ethos to grasping the nuances of the products, every detail was explored during these preparatory weeks.

The Studio Transformation:

Transforming the studio into a vibrant canvas for Wattyl Paints was a laborious yet rewarding process. The challenge lay not only in capturing the essence of the paint products but also in creating a versatile backdrop for various shoots, including interiors, portraits, and product photography. The set building involved choosing the right colors, textures, and lighting to complement the brand's identity while providing a cohesive visual experience across all mediums.

Portraits, Products, and More:

The final result, beautifully captured in a behind-the-scenes video, showcases the versatility of the set and the photographer's skill set. From intimate portrait sessions to dynamic product shots, the set seamlessly adapted to each scenario. The ability to transition effortlessly between different styles of photography, whether capturing the fine details of Wattyl's products or the warmth of lifestyle portraits, is a testament to the photographer's experience and adaptability.

Shooting for Social Media:

In addition to traditional photography, the project also involved shooting video content for Wattyl Paints' social media platforms. The set not only had to look visually appealing but also had to be functional for video shoots. This required additional planning to ensure that the set could accommodate the diverse needs of both photography and videography, all while maintaining the brand's aesthetic.

The process of set building for Wattyl Paints was a creative journey that highlighted the photographer's versatility and adaptability. From the initial client meetings to the final video shoot, every step of the process was a collaboration aimed at bringing the brand's vision to life. The behind-the-scenes glimpse into this project not only showcases the artistry of set building but also emphasizes the importance of a well-rounded skill set in the ever-evolving world of commercial photography.