Flat lay Product Lifestyle photography
Earlier this year, our team embarked on a mission to bring to life the new winter color palette curated by Wattyl Paints Australia. With Neale Whitaker's inspiration guiding our vision, we set out to not only photograph but also document the process through video. What ensued was a whirlwind of creativity, meticulous planning, and a deep dive into the artistry of capturing the essence of the season.
The heart of our endeavor lay in showcasing the colors in their truest form. We opted for a flat lay style for the product lifestyle photography, meticulously arranging the painted surfaces to evoke the warmth and serenity of winter. Each color was carefully selected to reflect the nuances of the season, from the crisp whites reminiscent of snow-laden landscapes to the deep blues echoing the tranquility of a winter's night.
While our lenses captured the still life compositions with precision, our assistant embarked on a parallel journey, capturing the behind-the-scenes magic through bus videos. These snippets offered a glimpse into the dedication and craftsmanship that went into every brushstroke, every frame, and every moment captured on set.
The culmination of our efforts resulted in a breathtaking video showcasing the labor of love that went into the shoot. From the meticulous setup of the still life compositions to the seamless transition between product photography and video, every frame narrated a story of passion, collaboration, and artistry.
In the finished video, viewers are invited to witness the sheer amount of work and creativity it took to bring the winter color palette to life. Each shot is a testament to the synergy between our team, Wattyl Paints Australia, and the visionary Neale Whitaker, as we strive to encapsulate the essence of the season in every frame.
As the video unfolds, viewers are transported into a world where colors speak louder than words, where every brushstroke is imbued with emotion, and where the beauty of winter is immortalized in pixels and frames. It's a celebration of creativity, collaboration, and the boundless possibilities that lie within the realm of art and design.
Our collaboration with Wattyl Paints Australia to capture the new winter colors inspired by Neale Whitaker was a testament to the power of creativity and collaboration. Through meticulous planning, attention to detail, and a shared passion for our craft, we were able to breathe life into the palette and invite viewers on a journey through the enchanting world of winter hues.