The rates for professional photographers can vary widely depending on their experience, location, and the specific project or assignment. However, as a general guideline, here are some typical rates for pro photographers :

Half-day rate (4 hours): $500-$1000

Full-day rate (8 hours): $1000-$3000

Images licencing - Negotiable

Image buyout - Negotiable

Pre production meeting - Negotiable

It's important to note that these rates can be adjusted based on factors such as the complexity of the shoot, the level of experience of the photographer, the equipment needed, and any additional services that may be required (such as location search, retouching or photo editing).

Photo editing - $100 per hour

Regarding gear and studio hire, some photographers may include these costs in their rates, while others may charge them as separate line items. If gear and studio hire are not included in the rates, the costs can vary depending on the location and availability of rental equipment and studios.

When it comes to pricing your photography services, transparency is key. Clients want to know exactly what they're paying for, so it's important to fully itemize your quote and show them all costs associated with the photography shoot.

Itemizing your quote means breaking down the costs into individual line items. This could include the cost of your time and expertise, any equipment or props you need to rent or purchase, and any travel expenses or other miscellaneous costs. By itemizing your quote, clients can see exactly where their money is going and can make informed decisions about which services they want to pay for.

In addition to itemizing your quote, it's important to show your clients all costs associated with the photography shoot upfront. This means being transparent about any potential additional costs that may arise during the shoot. For example, if the client wants to change the location of the shoot or add additional props, these changes may result in additional costs. By showing these potential costs upfront, you can avoid any surprises or misunderstandings down the road.

In addition to fully itemizing your quote and showing clients all costs associated with the photography shoot, it's also a good practice to ask your clients what their budget is. Knowing their budget upfront can help you tailor your quote to their needs and avoid any misunderstandings about what services they can afford.

When asking for a client's budget, it's important to do so in a professional and respectful manner. You can start by asking them what their ideal budget is for the project, and then work with them to find a solution that fits within that budget. If their budget is lower than what you would normally charge, you can discuss possible compromises or alternative solutions to help them achieve their goals within their budget.

Ultimately, asking your clients what their budget is can help you build a stronger relationship with them by showing that you're willing to work with them to find a solution that fits their needs and budget. It can also help you avoid wasting time on a project that may not be feasible within their budget constraints. By being transparent and open about costs and budgets, you can build trust and credibility with your clients and set yourself up for a successful business relationship.

Overall, fully itemizing your quote and showing your clients all costs for the photography shoot is a best practice that can help you build trust with your clients and ensure a smooth, transparent business relationship.

Some jobs I've done in the past require stills and video capture and this requires stills - video equipment.. I usually charge equipment hire at $800 per day. Always include an assistant at $550 per day.

Check this site for more detailed info. Photographers guide to pricing a photo shoot.

Check this one too - The Guide To Pricing Commercial Photography