Why shoot BTS video for clients.
For commercial clients and other people desiring a professional photo or video shoot, backstage or Behind the Scenes (BTS) recordings have become a must-have item. It has become more common for my clients these days to request a BTS video in addition to the still photographs I provide for them. The explanation is straightforward: BTS videos have proven to be a remarkably powerful marketing tool.
BTS videos not only show the laborious process that goes into a shoot, but they also convey an air of openness and sincerity. Customers are more likely to trust a business if it is open about its operations and offers a glimpse into the inner workings of the development of its goods or services.
Additionally, BTS videos excel in engrossing viewers and giving them a sense of involvement in the production. The mix of images, sound, and narrative produces an engaging storytelling experience for the audience. In turn, this interaction fosters brand loyalty and may boost sales.
In conclusion, BTS videos have developed into a crucial marketing tool for businesses and other people who want a professional BTS video. In a way that still pictures alone cannot, they engage viewers and offer a real window into the creative process. It makes sense that they have become such a well-liked commodity in the photography and videography industries.
I used this BTS video to promote my online workshops using stills and video.