Video Production for Brands: Behind the Scenes with Our Latest Client

This year is off to a great start with Tip Top Bakery reaching out to us for a series of short, engaging videos for their social media feed. With brands increasingly focusing on video content to capture audience attention, we crafted a setup that maximized efficiency and visual appeal.

Our small but experienced crew included myself, a second camera operator, and an assistant. In the studio, we were joined by the client, art director, and food stylist, all closely watching the monitors as we captured the footage.

To ensure dynamic and high-quality results, we used a dual-camera setup—one positioned overhead for top-down shots and another at a 45-degree angle for a more immersive perspective. This approach gave the editor greater flexibility in post-production, allowing seamless transitions and varied framing to keep the final videos engaging.

Here’s a Behind-the-Scenes (BTS) video showcasing our process and the energy behind the shoot: