Why is a Stylist important in a photo-video shoot.

As a photographer, I believe that one of the most important aspects of a successful photo shoot is the styling. The styling of a photo is a crucial element that can make or break the outcome. The art of styling involves creating the right atmosphere, emotion, and look for a photo.

An image stylist can assist with that. A photographic stylist, sometimes known as a media stylist, is a professional that helps photographers prepare the atmosphere for picture shoots. They are also in responsible of choosing the props, setting up the background, hanging the lighting, and managing the models, among other things. They essentially work hand in hand with the photographer to develop a specific aesthetic for the session.

A photographic stylist could specialise in still life photography, fashion, food, or interior design. They are careful and adept at establishing the ideal mood and setting for each image. Whether it's for a fashion shoot with models, a food shoot with dishes, or an interior design shoot with furniture, a stylist knows how to bring the vision to life.

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For instance, the stylist's role is essential in fashion photography to ensure that the models, outfits, and accessories are all arranged skilfully to capture the intended mood and appearance for the session. The stylist is in charge of selecting the suitable clothes pieces, styling them, and accessorising them to give the models a polished and cohesive appearance. They are also in responsible of selecting the ideal lighting, backdrop, and accessories to match the fashion-related theme.

In food photography, the stylist's job is to make the dish look appetising and appealing to the eye. Along with the photographer, they pick the proper plates, place settings, and accessories. Also, they organise the food in a way that is both attractive and practical. They might also work with a food stylist and employ techniques like blowtorching or steaming to ensure the meal looks nice and appetising.

In interior design photography, the stylist and photographer work together to organise the room to best highlight its best features. They may rearrange the furniture, add accessories, and adjust the lighting to create a cosy and welcoming atmosphere that accentuates the best qualities of the space.

A photography stylist is an essential member of a shooting crew. It is their responsibility to collaborate with the photographer to create an aesthetic that successfully expresses the atmosphere, style, and environment that the photographer is attempting to represent. Due to their expertise in their respective fields, attention to detail, and creativity, they are essential to achieving a photographer's vision.

More about Photo stylist here.

BTS food styling a MyMC social media video.

BTS building sets and styling a Wattyl paints photo-video shoot